James Bond owner says "gameplay is king" for Project 007

(Look-alike credit: Io Interactive)

The companionship behind the James Bond franchise says that it's non just looking to make a "fast buck" from the future video back.

Seaking to GamesIndustry.biz, Robert Marick, pass of global consumer products at Underground-Samuel Goldwy-Mayer, said that "when you look at James Bond, the chance to be able to tell an origin story and express that in terms of the [quality] that fans expect, we required a solace partner to be able to facilitate recite that story. We'Re not present for a fast buck, we're here for what extends the brand."

Former director of interactive business ontogenesis Lev Suser went on to say "it's also about authenticity, and we want to make a point that fans are happy with the experiences that we and our partners are providing. We really look for partners in development and publishing that are talented but also understand the Information science and brand in a way that will wave through the gameplay. Gameplay is big businessman, the experience is king, and we desire to piddle sure we're providing great experiences with operating theater without the IP."

That partner, of course, is Gunman developer IO Interactive, which announced the exploitation of Project 007 - a prequel account which South Korean won't feature any former Bond actors and which is view to be a third-person action game - plump for in January. Unfortunately, we're likely to still be a long way off attractive Bond on their untested adventure, as Project 007 is still in operation under a working rubric, and developing appears to still make up in its early stages.

It's been a age coming, but No Time to Die is well-nigh here.

I'm GamesRadar's deputy news show editor, working with Ben T crossways our gaming news articles. I started my journalistic career while getting my degree in English Lit at the University of Warwick, where I also worked as Games Editor on the pupil newspaper, The Boar. Since and so, I've run the news sections at PCGamesN and Kotaku UK, and also regularly contributed to PC Gamer. As you might atomic number 4 healthy to tell, PC is my platform of quality, thus you can regularly find me playing League of Legends or Steam clean's latest indie impinge on.